Mark helped a very technical team develop a consistent “home story” or universal message for our company. This involved distilling the essence of what why we exist, what we do, and how we do it into a short, compelling, and comprehensive message for external audiences but without going into the minutiae that makes people’s eyes glaze over.
Now, even our least marketing inclined engineers can simply and genuinely explain what we do as a company to nearly any audience. And the results of the “home story” we developed with Mark has been well received. When I tell people that reNature “reconnects food with it’s roots” they smile instantly, and want to know more.
We are a highly technical company developing advanced bio-technology based processes, Mark’s ability to help synthesize a consistent message without himself having a technical background demonstrates a keen intellect, and having highly effective business communication skills. Rarely can a group of technical people so clearly understand the value of branding and messaging, but working with Mark made the value of these thing readily apparent.Evan Taylor
During the launch of Conscious Capitalism Arizona, a local chapter in the global Conscious Capitalism movement, our CCAZ board members worked with Mark Jamnik to implement his Home Story concept, a system that turns complexity into simplicity for messaging. Our home story; Fostering Honorable Business through Education, Collaboration and Conscious Practice, captured the essence of input from all 15 board members. Our website, collateral material and members are all sharing our consistent messaging which helps everyone understand what we do.Scott McIntosh
Mark has helped us at Refresh Glass simplify our messaging and further enabled us to more clearly articulate the uniqueness of what we offer our customers. His Home Story Process is a powerful way to dial in the why behind our start 5 years ago and translate it into concise communication that helps differentiate us from other companies in our market. People want to be a part of a story and not just be marketed to in order to drive benefit. Mark has been fantastic to work with and he has helped unify our story and message to build a stronger brand.Ray DelMuro
Mark has proven to be an invaluable asset to our sales team since we started working with him almost a year ago. He has provided us with the highest level of business expertise and helps our team stay focused, integrated and inspired. I leave every meeting with a better understanding of my business, my role as a sales representative and getting the most out of my career. Mark’s program has produced incredible results in sales numbers alone and we would not be where we are today without his help. He is a true pleasure to work with and I am always recommending him to friends and colleagues.Ryan Deal
Mark was instrumental in helping many of our Incubees (early stage entrepreneurs) refine and simplify their messaging. Many companies struggled to articulate what they did in relation to Conscious Capitalism and after working with Mark for a short period of time, they were able to more clearly define their offering. It helps us as investors in Conscious Capitalism companies to understand better ways to position them but first and foremost it helps the companies to clarify their value propositions, in order to drive revenue. What impresses us and the many Incubees that worked with Mark is his attention to detail and capacity to care about their success.Kyle McIntosh
I met up with Melanie from PAL Experiences a few weeks ago and today, we did a Road Trip Day with the board. During the 6 hour strategy meeting, we had a discussion to begin setting up their Home Story, along with actionable next steps for the coming quarter to set up their next year and beyond. There was some great discussion from the board and I’m excited to see what 2017 can bring for PAL. Visit their site to learn how they are helping venues become more inclusive for guests of all abilities: http://www.palexperiences.org/
A business enterprise can be likened to a boat or ship. Successful piloting is neither easy nor instinctive. Small errors can quickly lead to disaster. The right business coach can instill a fundamental understanding of company course and navigational plan.
Mark Jamnik personifies a business coach who relentlessly inspires discovery of self, realization of purpose, and refinement of business essence. He’s dramatically effective at uncovering an entrepreneur’s intended (but mislaid) strategy. His genuine commitment conveys trust and confidence enabling the client to “let-go”, to dedicate energy to fulfilling plan and purpose.John Barnabus
I worked with Mark on refining our marketing message, which he calls the Home Story. What a great process that helped us to truly get at the right words to place our business in the right light to our partners, prospects and stakeholders. I would recommend spending the time with Mark on your Home Story…it’s worth every bit of investment.Aaron Witsoe
Mark has been working with our team for the past year to develop our sales program. He has been a valuable mentor to all of us. We’ve had great results with nearly 100% quarter over quarter sales growth for some of the staff, thanks to Mark’s consulting.Jack Carrier
Mark is passionate about helping you grow professionally and personally. The motivational workshop he gave our team three years ago is still talked about by attendees.Kirsten Shaw
Mark was brilliant in helping our company focus on our core values. Mark’s creative style facilitated a very direct, clean, and powerful message in communicating our mission.Andrew Miller