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Sales is the lifeblood of any business. However, many business leaders “wing” this part of their company. Have you missed out on large contracts in the last 12 months? Are you explaining your company using different language to each person you meet? Do you go from one meeting to the next, “recreating the wheel” each time you talk with a potential customer? If you answered yes to those, chances are, you are missing out on revenue-generating opportunities.

Smarter Selling is a collection of tried and tested techniques to optimize sales. The purpose of this introductory book is to outline these ‘5 steps to sales success’, to enable companies of all shapes and sizes to increase their performance.

In this book, I’ll outline the 5 core elements of increasing sales:

  • Step 1: define and deliver business objectives
  • Step 2: prospect your most valuable customers
  • Step 3: create and communicate a compelling consistent and unified Home Story
  • Step 4: ask the right questions
  • Step 5: identify, monitor and control your top metrics

Increase sales, save time and money by focusing on your most profitable clients. Streamline your sales by implementing my ready-made sales system so you can enjoy life daily.